N after dropping pre-opening reviews: 609 TABLE I (paper means: 30.6 6.6 .32 .41 .31 .21 .81 1.49 .07 2.29) mean std max min TOTREV 30.60 39.58 311.98 0.41 OPENREV 6.62 6.93 53.94 0.14 SISKEL UP 0.32 0.47 1.00 0.00 EBERT UP 0.42 0.49 1.00 0.00 ONE UP 0.31 0.46 1.00 0.00 TWO UP 0.21 0.41 1.00 0.00 DURING 0.81 0.39 1.00 0.00 SCREENS 1.49 0.64 3.70 0.05 FOURDAY 0.07 0.25 1.00 0.00 MALTIN 2.29 0.56 3.50 1.00 TABLE II correlations lnTOTREV lnOPENREV MALTIN SISKEL EBERT DURING lnTOTREV 1.00 0.95 0.35 0.17 0.16 0.04 lnOPENREV 0.95 1.00 0.25 0.13 0.09 0.03 MALTIN 0.35 0.25 1.00 0.27 0.33 0.18 SISKEL 0.17 0.13 0.27 1.00 0.35 0.04 EBERT 0.16 0.09 0.33 0.35 1.00 0.08 DURING 0.04 0.03 0.18 0.04 0.08 1.00 TABLE III probit for DURING (1) (2) (3) (4) (5) lwk1cpi -0.00 (0.14) -0.00 (0.14) 0.11 (0.14) 0.11 (0.14) sdummy -0.00 (0.17) 0.05 (0.17) edummy 0.08 (0.15) 0.19 (0.15) ou 0.17 (0.17) 0.22 (0.16) uu 0.03 (0.23) 0.21 (0.21) maltin 0.43 (0.13)*** 0.44 (0.14)*** screens -0.07 (0.21) -0.06 (0.21) -0.21 (0.21) -0.22 (0.21) fourday -0.94 (0.29)*** -0.94 (0.29)*** -0.99 (0.28)*** -1.00 (0.28)*** -0.98 (0.27)*** N 573 573 573 573 575 loglik -227 -226 -231 -231 -247 pseudoR2 0.21 0.22 0.2 0.2 0.15 TABLE IV ln(OPENREV) All Wide Narrow Drama Action Comedy dur -0.10 (0.07) -0.10 (0.09) -0.05 (0.11) -0.28 (0.18) -0.08 (0.14) -0.06 (0.10) oudur 0.11 (0.12) -0.06 (0.14) 0.13 (0.18) 0.51 (0.24)** 0.07 (0.22) -0.01 (0.14) uudur 0.25 (0.15)* -0.04 (0.20) 0.37 (0.21)* 0.65 (0.34)* 0.08 (0.24) -0.37 (0.30) ou 0.07 (0.10) 0.26 (0.13)** 0.02 (0.15) -0.27 (0.22) 0.22 (0.21) 0.23 (0.12)* uu 0.04 (0.14) 0.35 (0.19)* -0.15 (0.20) -0.42 (0.32) 0.14 (0.21) 0.72 (0.28)*** maltin 0.27 (0.04)*** 0.24 (0.05)*** 0.33 (0.06)*** 0.25 (0.08)*** 0.32 (0.07)*** 0.28 (0.06)*** screens 1.22 (0.05)*** 1.15 (0.10)*** 1.44 (0.10)*** 1.17 (0.08)*** 1.04 (0.10)*** 1.13 (0.07)*** fourday 0.12 (0.06)* 0.08 (0.08) 0.18 (0.12) 0.24 (0.15) 0.15 (0.14) 0.15 (0.11) const 12.22 (0.18)*** 12.66 (0.29)*** 11.79 (0.25)*** 12.28 (0.38)*** 12.17 (0.36)*** 12.60 (0.29)*** N 609 304 305 198 148 267 R2 0.78 0.69 0.7 0.79 0.82 0.75 TABLE V dramas (1) lnOPEN (2) no MALTIN (3) per screen (4) lnTOTREV dur -0.28 (0.18) -0.21 (0.18) -0.24 (0.18) -0.47 (0.27)* oudur 0.51 (0.24)** 0.51 (0.25)** 0.32 (0.24) 0.70 (0.34)** uudur 0.65 (0.34)* 0.56 (0.33)* 0.58 (0.42) 0.85 (0.56) ou -0.27 (0.22) -0.21 (0.23) -0.11 (0.22) -0.31 (0.31) uu -0.42 (0.32) -0.21 (0.30) -0.33 (0.39) -0.40 (0.53) maltin 0.25 (0.08)*** 0.30 (0.10)*** 0.52 (0.11)*** screens 1.17 (0.08)*** 1.17 (0.08)*** 1.23 (0.10)*** fourday 0.24 (0.15) 0.24 (0.16) 0.20 (0.16) 0.13 (0.21) const 12.28 (0.38)*** 12.69 (0.32)*** 6.66 (0.40)*** 13.00 (0.54)*** N 198 198 198 198 R2 0.79 0.78 0.34 0.72